Stop chasing link volume that Google ignores. Earn the authority backlinks that move rankings, then turn link-building into a flywheel you can measure.
Buying a hundred links a month stopped moving rankings years ago. The sites that climb now earn citations from publishers who actually have authority to lend.
Most link-building advice still treats backlinks as a numbers game: send more outreach, get more placements, hope something sticks. It burns budget and rarely shifts a single ranking, because Google weighs where a link comes from, not how many you collected. The links that count come from sources you have given a real reason to cite you.
This course teaches the full earn-it method. You start by auditing your authority map to see where your domain stands and which publishers matter, then build assets worth citing and put them in front of the people who link. You reclaim the mentions you are already owed, wire the whole thing into a repeatable flywheel, and measure the link equity you build as a defensible moat around your rankings.
Founders: want organic traffic that compounds without paying for ads or low-quality link packages.
Marketers and SEOs: are tired of outreach that lands nothing and need a process that earns links from sites with real authority.
Content and PR leads: want to turn the assets they already publish into a steady stream of citations they can measure.
